Windows 7 launch parties – for real?

 

OK, so if anyone in the IT industry knows anything about Microsoft launching new products, you know that they are never perfect….maybe by design….any press is good press right?

 

Well, one recent marketing announcement of Windows 7 will surprise even the most loyal Microsoft believer. LAUNCH PARTIES………..get your closest friends together IN YOUR HOME and discuss Windows 7 and have demonstrations and go over best practices and tips. It’s almost as if their marketing strategist was a former Pampered Chef host and decided “Hey we can push Windows 7 the same way we push kitchen utensils.”

 

Has the social networking and new media marketing world really taken over the traditional marketing world and are we buying products in different ways because of the way we perceive the new media? 

 

I suppose this is debatable, but 1 thing is for sure, the Windows 7 Launch parties won’t be a part of my social calendar. 

 

See for yourself: